* client/*: Treat protocol name as str and not [u8]

Notification protocol names are in practice always valid utf8 strings.
Instead of treating them as such in the type system, thus far they were
casted to a [u8] at creation time.

With this commit protocol names are instead treated as valid utf8
strings throughout the codebase and passed as `Cow<'static, str>`
instead of `Cow<'static, [u8]>`. Among other things this eliminates the
need for string casting when logging.

* client/network: Don't allocate when protocol name is borrowed