refactor/reputation: unify the values used (#2462)

* refactor/reputation: unify the values used

* chore/rep: rename Annoy* to Cost*, make duplicate message Cost*Repeated

* fix/reputation: lost and found, convert at the boundary to substrate

* refactor/rep: move conversion to base reputation one level down, left conversions

* fix/rep: order of magnitude adjustments

Thanks pierre!

* remove spaces

* chore/rep: give rationale for order of magnitude

* refactor/rep: move UnifiedReputationChange to separate file

* fix/rep: order of magnitudes correction