Rococo and Westend runtimes for the "People Chain". This chain contains
the Identity pallet with plans to migrate all related data from the
Relay Chain.

Changes `IdentityInfo` to:

- Remove `additional_fields`.
- Add `github` and `discord` as first class fields. From scraping chain
data, these were the only two additional fields used (for the Fellowship
and Ambassador Program, respectively).
- Rename `riot` to `matrix`.

Note: This will use the script in
https://github.com/paritytech/polkadot-sdk/pull/2025 to generate the
genesis state.

TODO:

- [x] https://github.com/paritytech/polkadot-sdk/pull/1814 and
integration of the Identity Migrator pallet for migration.
- [x] Tests: https://github.com/paritytech/polkadot-sdk/pull/2373

---------

Co-authored-by: Muharem <ismailov.m.h@gmail.com>
Co-authored-by: Michal Kucharczyk <1728078+michalkucharczyk@users.noreply.github.com>
Co-authored-by: Dónal Murray <donal.murray@parity.io>
Co-authored-b...